Beauty Is My Business
By Cristina Nuñez

I'm a beauty investor, brand builder, and barrier-breaker. As co-founder of True Beauty Ventures, I back visionary founders and help build the next generation of beauty and wellness brands.

This Substack is where I share the insights, stories, and strategies that don’t always make it into press releases or pitch decks—what I’m seeing in the market, what’s changing, and what still needs to.

From beauty trends and venture deals to brand building and personal lessons, I write with founders, aspiring investors, and curious minds in mind. Beauty is more than my business. It's where I invest, grow, and connect.

What to expect?

I started Beauty Is My Business to share more of what I’ve learned (and am still learning) about the business of beauty. Not just the glossy wins, but the tough calls, the breakout moments, and the unfiltered truths behind brand growth and capital decisions.

Here’s what you can expect:

• 💡 Real talk on what’s shaping the beauty and wellness industry

• 💬 Insights from working with 20+ brands (and counting) as a VC

• 🚀 Advice for early-stage founders and future investors

• ✨ Reflections on breaking into and rising within industries not built with us in mind

Whether you’re building a brand, investing in one, or just curious about what it takes to scale in beauty today—I’m glad you’re here.

Subscribe, share, or just stay awhile

And if a post resonates, forward it to a founder who inspires you.
Let’s break a few more barriers together.

— Cristina